THE PROCESS
Step into the process behind Revu, where ideas move freely and start to find their form. This is where the vision wakes up and begins to speak for itself.
LOCATION
We chose the dome on the roof of the Royal Fashion Academy of Antwerp as our location.
It connects directly to the world of fashion while the dome itself represents the panopticon, a symbol of being seen and overseen that lies at the core of our concept.
SPREADING AWARENESS
In this campaign we use simple protest style signs to question how fast we follow trends.
By declaring what is “out” or reminding that life is too short to follow every rule, we show how quickly fashion changes and how easily we respond.
It is a playful push to think for yourself instead of letting trends decide.
